Privacy Policy

1. Introduction

ST Prime Motors LLC ("ST Prime Motors," "we," "us," or "our") is a limited liability company headquartered at 1330 S Finley Rd Apt 1D, Lombard, IL 60148. We operate the dealer platform and website located at stprimemotors.com (the "Platform").

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information about you when you visit our website, use our Platform, complete forms, or communicate with us, including through text messaging and website forms.

2. Information We Collect

We collect information in the following ways:

A. Information You Provide Directly

• Contact information: first and last name, business name, email address, phone number, and mailing address
• Dealership information: dealership name, state of operation, number of locations, inventory size, and plan interest
• Account credentials, payment information, and communications
• Consent records: timestamps and content of consents provided for transactional and service-related text messages and marketing and promotional text messages

3. How We Use Your Information

We use your personal information for purposes including platform operation, customer communications, transactional and service-related text messaging, marketing and promotional communications, lead follow-up coordination, platform improvement, account administration, customer support, and legal compliance.

4. SMS Consent Policy

This section describes our practices regarding text messages sent by ST Prime Motors LLC.

Types of Text Messages:

• Transactional and service-related text messages: account setup, free trial assistance, platform support, lead follow-up coordination, and related service updates
• Marketing and promotional text messages: product updates, feature announcements, and dealer offers

Consent Language: By submitting your information through our website forms and checking the applicable optional consent checkbox, you expressly consent to receive text messages from ST Prime Motors LLC for the selected category. Transactional and service-related text message consent and marketing and promotional text message consent are collected separately. Consent is not a condition of purchase.

Message Disclosures: Message frequency varies. Message and data rates may apply.

How to Opt Out: Reply STOP to any text message to opt out of that category of text messaging.

Help Instructions: Reply HELP for help or contact us at info@stprimemotors.com.

Rejoining Instructions: After opting out, you may opt back in by submitting a new website form and providing consent again through the applicable optional checkbox.

5. Sharing of Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following circumstances:

• Service providers: We may share information with trusted third-party vendors who perform services on our behalf, such as website hosting, payment processing, customer support, platform operations, and text messaging service delivery.
• Business transfers & legal requirements: We may share information in connection with a merger, acquisition, financing, asset sale, or where required by law.
• Mobile Information Sharing: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties for their own marketing or promotional purposes. Information may be shared with service providers only as necessary to support our text messaging services.

6. Cookies & Tracking Technologies

We use cookies (strictly necessary, analytics, marketing, and preference cookies) to improve your experience.

7. Data Security

We implement industry-standard technical and organizational security measures, including TLS/SSL encryption where appropriate, to protect your data.

8. Data Retention

We retain your information as long as necessary for business, legal, and compliance purposes. Consent records related to text messaging communications are retained for a minimum of five (5) years.

9. Children's Privacy

The Platform is intended for users who are at least 18 years old. We do not knowingly collect personal information from minors.

10. California Privacy Rights (CCPA / CPRA)

California residents may have the right to know, delete, correct, and opt out of certain data processing activities. We do not sell your personal information.

11. Other State Privacy Rights

Residents of certain U.S. states, including Virginia, Colorado, Connecticut, Texas, and Utah, may have additional privacy rights under applicable law.

12. Opt-Out & Your Choices

You may opt out of marketing emails, opt out of text messages by replying STOP, or manage cookies through your browser settings where available.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date or last updated date where appropriate.

14. Contact Us

ST Prime Motors LLC
Attn: Privacy Officer
1330 S Finley Rd Apt 1D
Lombard, IL 60148

Email: info@stprimemotors.com
Website: stprimemotors.com