Privacy Policy

1. Introduction

ST Prime Motors LLC ("ST Prime Motors," "we," "us," or "our") is a Delaware/Illinois limited liability company headquartered at 1330 S Finley Rd Apt 1D, Lombard, IL 60148. We operate the dealer platform and website located at stprimemotors.com (the "Platform").

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information about you when you visit our website, use our Platform, complete forms, or communicate with us — including by phone or text message. Please read this policy carefully. By using the Platform, you agree to the practices described herein.

If you do not agree with this Privacy Policy, please do not access or use the Platform.

2. Information We Collect

We collect information in the following ways:

A. Information You Provide Directly

• Contact information: first and last name, business name, email address, phone number, and mailing address
• Dealership information: dealership name, state of operation, number of locations, inventory size, and plan interest
• Account credentials: username and password (for registered users)
• Payment information: credit/debit card details processed securely through our third-party payment processor
• Communications: messages, inquiries, or feedback you send us via forms, email, phone, or text
• Consent records: timestamps and content of consents provided for SMS, calls, and marketing communications

B. Information Collected Automatically

• Log data: IP address, browser type and version, operating system, referring URLs, pages visited, time spent, and actions taken
• Device information: device type, screen resolution, unique device identifiers
• Cookies and similar technologies: session cookies, persistent cookies, web beacons, and pixel tags (see Section 6)
• Usage data: features used, clicks, search queries, inventory viewed, and form interactions

C. Information from Third Parties

• Publicly available data sources such as dealer licensing records or business registries
• Analytics providers (e.g., Google Analytics)
• Advertising partners and social media platforms
• Payment processors and fraud prevention services

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• Platform operation: to create and manage your account, process transactions, and provide the services you requested
• Communications: to respond to your inquiries, send service updates, receipts, and account notifications
• Marketing & sales: to contact you about products, services, promotions, and offers from ST Prime Motors (subject to your consent and opt-out rights)
• SMS & phone calls: to send text messages and make phone calls in accordance with Section 4 of this Policy
• Platform improvement: to analyze usage trends, diagnose technical issues, conduct research, and improve our products and services
• Legal compliance: to comply with applicable laws, regulations, court orders, and lawful requests from government authorities
• Security & fraud prevention: to protect the Platform, our users, and the public from fraud, abuse, and security threats
• Business transactions: in connection with a merger, acquisition, or sale of all or a portion of our assets

4. SMS & Call Consent Policy

When you submit a contact form or sign up for the Platform, you may be asked to provide your explicit written consent to receive calls and/or text messages from ST Prime Motors LLC. This section describes our practices in full.

Types of Communications

• Sales and onboarding follow-up calls and texts
• Account alerts and service notifications via SMS
• Promotional and marketing messages about new features or offers
• Appointment reminders and scheduling confirmations

Consent Language

By checking the consent checkbox on any form on our Platform, you expressly consent to receive calls and/or text messages (including SMS and MMS) from ST Prime Motors LLC and its representatives at the phone number you provided, including calls and texts sent using an automatic telephone dialing system (autodialer) or pre-recorded or artificial voice. Consent is not a condition of purchasing any goods or services.

Message Frequency

Message frequency varies based on your account activity and communication preferences. You may receive up to 5 messages per month, though this may vary.

Message & Data Rates

Standard message and data rates may apply. Contact your wireless carrier for details.

How to Opt Out

• Text messages: Reply STOP to any text message you receive from us to immediately opt out of all future SMS communications. You may also reply HELP for assistance.
• Phone calls: Inform the ST Prime Motors representative that you wish to be placed on our internal Do-Not-Call list, or contact us at info@stprimemotors.com.
• Email: Click the "unsubscribe" link in any marketing email, or email us at info@stprimemotors.com with "UNSUBSCRIBE" in the subject line.

Opting out of marketing communications will not affect your receipt of transactional or account-related messages required for Platform operation.

Compliance

Our SMS and call practices comply with the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, applicable FCC regulations, and CTIA messaging guidelines.

5. Sharing of Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following circumstances:

• Service providers: We share information with trusted third-party vendors who perform services on our behalf, such as web hosting, payment processing, analytics, email delivery, and customer support. These vendors are contractually obligated to protect your information.
• Business transfers: In connection with a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of the business assets, subject to this Privacy Policy.
• Legal requirements: We may disclose your information if required by law, court order, subpoena, or other governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of ST Prime Motors, our users, or the public.
• With your consent: We may share your information for any other purpose with your prior written consent.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our Platform. Cookies are small text files stored on your device.

Types of cookies we use:

• Strictly necessary: Required for the Platform to function (login sessions, security tokens)
• Analytics: Help us understand how visitors use the Platform (e.g., Google Analytics)
• Marketing: Track activity across websites to deliver relevant advertising
• Preference: Remember your settings and choices

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use certain features of the Platform. For details on how Google Analytics handles your data, visit Google's Privacy Policy.

7. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit (TLS/SSL), encrypted storage for sensitive data, access controls, and regular security assessments.

No method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your rights and interests, we will notify you as required by applicable law.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer required, we securely delete or anonymize it.

Consent records, including SMS and call consent logs, are retained for a minimum of five (5) years or as required by applicable law.

9. Children's Privacy

The Platform is intended solely for use by business owners, dealers, and professionals who are at least 18 years of age. We do not knowingly collect personal information from anyone under the age of 18. If we discover that we have inadvertently collected information from a minor, we will promptly delete it. If you believe we have collected information from a child, please contact us immediately at info@stprimemotors.com.

10. California Privacy Rights (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you the following rights:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, the business or commercial purpose for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
• Right to Opt Out of Sale or Sharing: We do not sell your personal information. If this practice changes, we will provide a "Do Not Sell or Share My Personal Information" link on our homepage.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information to what is necessary to perform the services.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your California privacy rights, please submit a verifiable consumer request by emailing info@stprimemotors.com with "CCPA Request" in the subject line. We will respond within 45 days of receiving a verifiable request.

You may designate an authorized agent to make a request on your behalf. We may require verification of the agent's authority and your identity before processing such a request.

11. Other State Privacy Rights

Residents of certain other states (including Virginia, Colorado, Connecticut, Texas, Utah, and others with comprehensive privacy laws) may have similar rights to access, correct, delete, and opt out of certain processing of their personal information. To submit a privacy rights request, please contact us at info@stprimemotors.com.

12. Opt-Out & Your Choices

You have the following choices regarding your personal information:

• Marketing emails: Click "Unsubscribe" in any marketing email or email us at info@stprimemotors.com.
• SMS messages: Reply STOP to any text from us.
• Phone calls: Request to be placed on our Do-Not-Call list.
• Cookies: Manage preferences via your browser settings.
• Account data: Log in to your account to update or delete your profile, or contact us for assistance.
• Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the Platform following the posting of changes constitutes your acceptance of those changes.

For material changes, we will provide a more prominent notice (such as an email notification or a banner on our homepage) prior to the change taking effect.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

ST Prime Motors LLC
Attn: Privacy Officer
1330 S Finley Rd Apt 1D
Lombard, IL 60148

Email: info@stprimemotors.com
Website: stprimemotors.com