The #1 Platform for Independent US Dealers

Run Your Dealership Like a Pro

ST Prime Motors gives US car dealers everything they need — a stunning website, real-time inventory management, lead capture tools, and analytics — all in one powerful dashboard.

500+ Active Dealers
50K+ Vehicles Listed
98% Uptime SLA
4.9★ Dealer Rating

Everything Your Dealership Needs

Built exclusively for independent US car dealers — from single-lot operations to multi-location groups.

Inventory Management

Add, edit, and publish vehicles in seconds. Bulk upload via CSV or VIN scan, manage photos, pricing, and status — all from one clean dashboard.

Website Builder

Launch a professional, mobile-first dealer website under your own domain in minutes. Choose from premium templates designed to convert visitors into buyers.

Lead Management

Capture leads from your website, Craigslist, Facebook Marketplace, and more. Track every inquiry and follow-up with built-in CRM tools.

VIN Decoder & CARFAX

Decode any VIN instantly to auto-fill year, make, model, trim, and features. Offer CARFAX reports directly on your listings to build buyer trust.

Analytics Dashboard

See which listings get the most views, where your leads come from, and how your inventory turns over — with real-time, easy-to-read reports.

Multi-Location Support

Manage multiple lots under one account. Assign inventory, staff, and websites per location while viewing everything in a unified command center.

Up & Running in Minutes

No technical skills required. Our onboarding is the fastest in the industry.

01

Create Your Account

Sign up with your dealership details. Instant access — no credit card required to start your 14-day free trial.

02

Build Your Website

Choose a template, add your logo and colors, and publish your branded dealer site to your own domain in under 30 minutes.

03

Manage & Sell

Add your inventory, capture leads, respond to buyers, and track everything from your mobile-friendly dashboard — anywhere, anytime.

Simple, Transparent Pricing

No setup fees. No long-term contracts. Cancel any time.

Monthly Annual Save 20%
Starter

Essential

$ 149
/month

Perfect for independent dealers just getting started with digital retail.

  • Up to 50 active listings
  • Dealer website (1 domain)
  • VIN decoder
  • Lead capture forms
  • Basic analytics
  • Email support
  • Multi-location
  • CARFAX integration
  • API access
Get Started
Enterprise

Dealer Group

Custom
Contact us for pricing

For dealer groups and high-volume operations that need a tailored solution.

  • Unlimited listings
  • Unlimited locations
  • Custom website design
  • Full CRM & integrations
  • Advanced analytics + reports
  • 24/7 dedicated support
  • Dedicated account manager
  • API access
  • SLA guarantee
Contact Sales

All plans include a 14-day free trial. No credit card required.

Ready to Grow Your Dealership?

Fill out the form and one of our dealer specialists will contact you within one business day to walk you through the platform and answer any questions.

Headquarters 1330 S Finley Rd Apt 1D, Lombard, IL 60148

Get Started — It's Free

14-day free trial · No credit card required · Setup in minutes

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